Emotion. E-commerce store
About
Emotion is an online store designed around discovery. The home page opens on a full-width carousel, followed by a ranked Top 5 trends of the week and quick category shortcuts.
Below the fold, seasonal collections are presented as large product cards with pricing, so shoppers can move from browsing to a product in one step.
- Year
- 2023
- Type
- E-commerce Store
- Role
- Design & development
Goal
Help shoppers find something they like before they ever need to search.
Focus
Discovery first: trends, categories and seasonal edits all reachable from the home page.
Delivered
A storefront experience from the opening carousel down to individual product cards.
Highlights
What shaped the experience
- 01
Opening carousel
A full-width hero gives each campaign the whole screen.
- 02
Top 5 of the week
A ranked rail shows at a glance what is popular right now.
- 03
Category shortcuts
Quick routes into the catalogue for people who know what they want.
- 04
Seasonal collections
Large cards with pricing shorten the step from browsing to a product.
Screens
A closer look
6 views
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See work→